I love you, I believe in you and it’s going to be OK. A well-told story will allow the audience to “see” things in their mind’s eye and to join the speaker’s emotions.Ĭonsider these other examples and notice how the speaker uses a story. A story engages the brain in powerful ways and causes the audience’s brains to sync with the speakers. StoryĬapturing the audience through the story is one of the most powerful ways to start a speech. Your introduction should start with three strong words where they form a strong opinion of you and your speech. Your introduction should be so compelling they stop their wandering minds and turn their thoughts to you and you alone. Your introduction should make your audience want to put down their phones and listen. When thinking about your speech, spend a lot of time thinking about how to win the battle for their attention. “First there is the 10-second war: can you do something in your first moments on stage to ensure people’s eager attention while you set up your talk topic? Second is the 1-minute war: can you then use that first minute to ensure that they’re committed to coming on the full talk journey with you?” I included quotes from those introductions, but I also included links to each of those talks hoping you will be interested enough to want to listen.Ĭhris Anderson likens this to battle. This chapter is full of examples from a variety of talks. Now it’s time to prepare to have a strong take-off and learn everything that goes into a speech introduction. A speech, like an airplane, needs a good take-off and a good landing. I will show you the basic opening and closing structure of speeches and give you many examples of what that looks like. In this chapter, I will share with you several ways to win the war for attention and to start your speech right. “People don’t pay attention to boring things,” according to John Medina, author of Brain Rules, “You’ve got 30 seconds before they start asking the question, ‘Am I going to pay attention to you or not?'”It is important to get your audience’s attention right away. Starting strong is one of your most important weapons.Ĭhris Anderson, TED Talks, The Official TED Guide to Public Speaking. You have to be a savvy general directing this war’s outcome. You never want to provide someone with an excuse to zone out. And then there’s that lurking demon of modern life, fatigue. Once emails and texts make their claim, your talk may be doomed. They have deadly distracters in their pockets called smartphones, which they can use to summon to their eyes a thousand outside alternatives. This is true even when you’re standing on a stage in front of a seated audience. It’s fighting against thousands of other claims on people’s time and energy. Remember that every piece of content in our modern era is part of an attention war. Not only that but they were able to form the same opinions from a 30-second clip as a 20-minute exposure. People were able to form an opinion in under thirty seconds. They were asked to rate the person on likeability and self-assurance. To prove this, researchers showed subjects either a 20-minute clip of a job applicant or a 20-30 second clip of a job applicant. I am sure you are not surprised to know that people form opinions quickly. The first sentence out of your mouth is crucial and the first three words are especially important. Let’s bring it back around to speechmaking. Like Asche’s subjects, your audience will be evaluating those first three words. Most people put the most emphasis on the first three words in determining how they will create the person. Look closely and you will notice they are the same words in a different order. He had subjects rate these two people using a string of descriptive words. This illustrates a study by Solomon Ashe. If you are like most people, you have a preference for Person B. Intelligent, industrious, impulsive, critical, stubborn, and envious Look at the description of Person A and Person B and tell me which person you like more.Įnvious, stubborn, critical, impulsive, industrious, and intelligent
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